Is There a Fire in You? Statewide Mass Media Campaign: Resources for Your Department

FASNY is helping local volunteer fire department recruitment efforts by running a record-breaking, statewide advertising campaign. This campaign utilizes TV/radio, internet, print and social media to connect with local eligible recruits.

As part of this recruitment campaign, FASNY has developed several tools to make it easier for you and your members to advertise and draw in new recruits. These tools include a comprehensive website, www.FireInYou.org, and various advertising materials to direct potential recruits to this site. There is also a customizable version of some of the materials so that you can add your department’s name, address and any other information.

Fire In You Logo

Upload this logo to your website and use it in all of your department’s signage and on any other communication pieces.

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Train the Recruiter Online Seminar

Take part in this online training to boost your recruitment efforts. The video provides viewers with tips and best practices on how to successfully mount a recruitment campaign, including:

• Available resources for promotiong recruitment drives at your department.
• Tips for turning potential volunteers into department members.
• Recommendations for getting the word out.

Learn more

Fire In You Print Ads

Customize these Fire In You themed ads with your department’s information and submit them to local community papers, newsletters, and other publications for placement.

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Fire In You Posters

Hang this Fire In You themed poster up around the community in public, high-traffic areas including libraries, municipal buildings, supermarket bulletin boards, and shop windows – places where it can be seen by hundreds of people every day. Make sure to add your department’s information.

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Fire In You Brochure

Share this Fire In You brochure with anyone who has expressed an interest in volunteering. It is meant to encourage potential recruits to take the first step and speaks to the rewards and benefits of becoming a Volunteer.

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Fire In You Online Banner Ads

Upload these Fire In You themed ads to the homepage of your department’s website so that anyone checking out your site will see them. These ads can also be emailed to community partners for placement on their websites.

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Fire In You Billboards

Looking to make a big impression? Customize and place these Fire In You themed outdoor billboards to promote the campaign.

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Fire In You Radio Commercials

Share these three :30 and one :60 Fire In You themed radio spots at recruitment events or with your local media.

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Fire In You TV Commercials

Show these two :30 Fire In You themed TV commercials at your recruitment events or share them with your local media.

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Fire In You Cover Photos for Facebook

Upload a Fire In You themed cover photo to your department’s Facebook page as your photo. This is a great way to communicate your recruitment initiative. Share the cover images with your department’s members also, as they, too, can use them for their personal pages.

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