Logo and Usage Guidelines

VERTICAL LOGO

The vertical version logo should be used in
color if possible for most applications.

HORIZONTAL LOGO

In some instances a horizontal version of the logo
may be preferred due to various formats and size restraints.

Points to NOTE
  • The logo and logotype should never be used separately.
  • The tagline “Firemen’s Association of the State of New York” should never be changed or removed.

CLEAR SPACE

An important element in the FASNY logo is its clear space. This will ensure a consistent look to the brand as well as protect the logo from distractions within the layout. To determine clear space the width of the “inner circle” in
the FASNY logotype has been defined as “X.” There should always be at least the size of the “X” around all sides of the logo. There may be instances of where less space is needed due to limited space availability (i.e. business cards or a small ad placement)

SIZING RESTRICTIONS

Proper logo size is vital in maintaining readability, as well as ensuring a consistent look throughout the brand. Make sure the logo is applied at a confident size. This means the logo should never be overpowering (too large) or understated (too small) for the application. In general, for print and web materials, the logo should be sized somewhere between 3/4″ and 1 1/2″ high. The logo should never print smaller
than 3/4″

SIZE LIMIT

The logo should never be smaller than 3/4″ in height.

Points to NOTE — Size

  • Merchandise and signage applications may be exceptions to these size guidelines—i.e. tradeshow exhibits, T-shirts, embroidery, etc.

LOGO COLOR

The full-color versions of the logo should be used whenever possible. In print applications, it can be reproduced with either spot colors or 4-color process. If print colors are limited, the logo should print in black.

SPOT COLORS

In 3-color printing applications the logo should print in the Pantone (PMS) colors illustrated on left.

4 – COLOR PROCESS

In 4-color applications the logo should always print in color using the 4-color process formulas listed here.

Blue
C: 100
M: 73
Y: 0
K: 2
Red
C: 0
M: 100
Y: 81
K: 4
Black
C: 0
M: 0
Y: 0
K: 100

ONE COLOR

If printing is limited to 1-color the logo should print in black. Exceptions should always be approved by FASNY Corporate Marketing. Please send an email to: Paul Oehmler at poehmler@fasny.com

FULL- COLOR ON COLOR

The full-color FASNY logo should preferably appear on white. If a white background is not available—a lighter background is recommended that doesn’t competes with the readability of the mark.

Points to NOTE — FASNY Logo Distribution
  • Along with the black, white and full color versions of the logo, it is recommended that these guidelines are provided to and followed by third-parties outside of FASNY corporate control.
  • Keep in mind, a black version of the logo can be easily read, universally reproduced and will maintain the FASNY brand in unsupervised communication materials.

LOGO WITH REVERSED TAGLINE WHITE

It is preferred to have the logo print positive rather than reversed. The logo’s tagline may reverse to white if there is no other option available—provided the background color offers sufficient contrast for clear readability.