FASNY has been extremely busy putting together a multi-media statewide recruitment ad campaign, thanks to our recent SAFER grant. We have been working around the clock to produce TV commercials, among other media like radio spots, online banner ads and billboards. This largest-ever volunteer firefighter recruitment campaign, tagged “Is there a FIRE in you?,” features very talented, very real New York State volunteer firefighters, starring Oriskany FD Chief Jeff Burkhart and East Aurora FD Lieutenant Jessie Roland-Bystrak. Each depict one person’s journey from being apprehensive about becoming a volunteer to jumping right in to the action and reaping the rewards.
Check out the commercials:
FASNY wants to sincerely thank both of our stars, Jeff Burkhart and Jessie Roland-Bystrak, as well as the Clay Fire Department, especially Chief Tim Dickerson and First Deputy Chief Dan Ford. A big thank you goes to ABC Idea Based Marketing, our advertising agency out of Syracuse, for coordinating everything (and we mean everything) and managing the entire campaign. We couldn’t have pulled this off with such flying colors without you. Thanks also go to Jerome Fire Equipment Co., Syracuse University, Moyers Corners Fire Department, Northern Onondaga Volunteer Ambulance (NOVA) and everyone who helped along the way and made these commercials possible. FASNY is grateful for your support. Let’s hear it for statewide recruitment!